Registering your own domain name has a number of benefits.
Permanent web address
The domain name is the permanent "residence" of your business on the Internet. No matter how your business changes over time - whether it's moving to a new web hosting, updating your corporate identity, rethinking your business model - your domain name will remain the same. This means that customers will always know where to find you.
Increasing brand awareness
Without a branded domain name, it will be much more difficult to stand out from the competition. If you do not have your own web address, then the brand that provided you with their domain will be attracted to the attention of users (for example, mybrand.myshopify.com). This makes it harder for web browsers to remember your URL and brand.
Trust and reliability
Visitors can see that you have spent money on registering your domain name to ensure that you are doing business in accordance with the law. This will not only build trust between the brand and potential customers, but it will also give you credibility in the eyes of other companies and media representatives.
Moreover, having your own domain name has a beneficial effect on your SEO(New York Seo Services) performance. While it is not necessary to search for an exact keyword match (EMD) domain name today, keywords in your web address can boost your search engine rankings.
And these are just a few arguments that prove how important it is to have your own URL.
How do you choose the right domain name? It is this topic that our article is devoted to.
